StreetRatMag was an online platform I created to provide the inside scoop on contemporary culture, with an emphasis on art & design; from low-brow experiential events to industrial design, up and coming music artists to high-end fashion lookbooks. The site generated a steadily growing readership with consistent pingbacks.
For the design approach, my goal was to create an identity and blog interface that reflected the monster audience and progressiveness of the content that the site covered. A minimal category menu drove more read time per visit, while a unique collapsable widget feature facilitated personalized browsing. StreetRatMag is no longer active.