After success of its Top 30 List of 2009, SneakNews looked into expanding on this concept for the 2010. Thus, after presenting the official Top 30 of 2010, a microsite was provided for readers to create and share their own top picks of the year. For the first time in the online sneaker community, SneakerNews provided a chance for its readers to truly voice their opinions of best sneakers of the year.
With drag & drop capability, user are given the chance to personalize and share their own top 10 from the list of sneakers utilized in the official SneakerNews list. Post, share, and comment on one another’s profile list for the ultimate sneakerhead web experience. As a bonus, a separate Featured Top 10 gallery, selectively chosen by the SneakerNews staff, showcased lists of relevant members of the sneaker community. The Create Your Top 10 microsite became a viral success within the niche footwear world, generating over a million hits, and approximately 1,450 profiles and Top 10 lists created.