Extra Butter x Reebok ‘Men in Tights’ Pack – ‘Sheriff’ Pump OXT
A follow-up release to complete the Extra Butter x Reebok ‘Men in Tights’ Pack. Worked closely with Extra Butter creative director, Jason Faustino, for sneaker’s concept and design. Took lead in production, photography, film writing, and also managed unique Twitter handle created specifically to promote and market release via social media. Videos filmed and edited by Je Ne Sai Quoi Films.
The follow up to the Extra Butter x Reebok “Ahchoo” Pump AXT is the OXT, another model recently resurrected from the Reebok archives. The rugged feel of the OXT provides for a perfect canvas for durabuck and premium tumbled leather. Hunter green, black and dark brown make for a classic look, but the signature wow-factor lies in the mudguard, adorned with a unique arrow quill-like pattern. As with the AXT, the OXT also sports the model orange Pump for consistent tribute with the “Ahchoo”. The OXT may represent the entire Men in Tights‘s attire, but Extra Butter dubbed these the ‘Sheriff,’ specifically paying tribute to the closing scene where Ahchoo is appointed the new sheriff of Rottingham. “A black sheriff? And why not? It worked in Blazing Saddles.”