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  • Extra Butter ‘Fish Sticks’ Tee
  • Extra Butter ‘Fish Sticks’ Tee

Extra Butter ‘Fish Sticks’ Tee

2011
Tshirt design for Extra Butter, a premier sneaker and streetwear boutique in New York. Working off of the concept by creative director, Jason Faustino, the design manifests the shops movie theme while showing pride for the staff’s Long Island roots. The aesthetic is a re-appropriation of the NHL’s New York Islander’s former team logo, which was soon replaced because of massive negative feedback, but still revered by true Long Island hockey fans.
As noted by the EB blog… Working off of the concept by creative director, Jason Faustino, the design manifests the shops movie theme while showing pride for the staff’s Long Island roots. The shirt was released as part of Extra Butter’s first collection of branded apparel, appropriately dubbed ‘Directorial Debut’ and is available for sale here.