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  • Amstel Light’s Meatopia – 2011 Best Butcher Trophy
  • Amstel Light’s Meatopia – 2011 Best Butcher Trophy
  • Amstel Light’s Meatopia – 2011 Best Butcher Trophy

Amstel Light’s Meatopia – 2011 Best Butcher Trophy

2011
Work with Mirrorball Group to help concept and design trophy for the 2011 Best Butcher Competition held at Meatopia. The challenge was to not only create a one-of-a-kind award, but also exude the essence of Amstel Light and Meatopia; a delicate balance of sophisticated gourmet with brawny bar and bbq food.
The solution was taking the prestigious aesthetic of a trophy for the foundation to build on with rugged cutlery details. Name plaque and top tier replaced with butcher block wood, and capped with a cleaver. Trophy constructed and executed in-house at Mirrorball.

About Meatopia: “The Woodstock of Edible Animals,” Amstel Light and Whole Foods present an annual food festival in New York, highlighting the best meat-centric chefs from across the country.

*Photos courtesy of Leo Kowarski