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  • American Express x Delta Skymiles – First Bag Free
  • American Express x Delta Skymiles – First Bag Free
  • American Express x Delta Skymiles – First Bag Free

American Express x Delta Skymiles – First Bag Free

2010

Work with Momentum Worldwide (NY) for American Express’ Delta Skymiles platform. First Bag Free is an incentive for cardmembers to use their card to check their first bag for free. This particular promo event brought cardmembers to donate used luggage, with the first 200 participants eligible for a complimentary new piece of baggage. The effort is to acquire and create awareness for prospective new members, while building loyalty to existing ones. The event took place twice; once at the Ann Arbor Street Art Fair in Michigan, and again at the Minneapolis Aquatennial in Minnesota. Aesthetics cohere with existing Delta Skymiles campaign as well as branding rules. More images to come…